Privacy Policy

Effective Date: October 7, 2025
Last Updated: October 7, 2025

ValleyFresh (“we”, “our”, or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and disclose personal data when you use our website, services, and marketplace platform (collectively, the “Service”).

By using ValleyFresh, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of the Service.

1. Scope

This Privacy Policy applies to all personal information collected through the ValleyFresh website and platform, including information collected from:

  • Visitors browsing our site;
  • Buyers making purchases; and
  • Sellers creating listings and accounts.

This Policy complies with the Personal Information Protection and Electronic Documents Act (PIPEDA) and relevant provincial privacy laws, including those of British Columbia, Alberta, and Quebec where applicable.

2. Information We Collect

We collect only the personal information necessary to operate the ValleyFresh marketplace effectively.

2.1. Information You Provide to Us

When you use ValleyFresh, we may collect:

  • Account information: name, email address, phone number, and password;
  • Profile details: business name, farm or producer information, address, and product listings;
  • Transaction data: order history, pickup times, product preferences, and payment details (via third-party processor);
  • Communications: messages exchanged with Sellers or Buyers through our platform;
  • Support inquiries: information you submit when contacting customer support.

2.2. Information Collected Automatically

When you access ValleyFresh, we may automatically collect:

  • Device information (browser type, operating system, IP address);
  • Usage data (pages visited, actions taken, referring websites);
  • Cookies and similar tracking technologies (for login sessions and analytics).

You may disable cookies in your browser settings, but this may limit some functionality of the website.

2.3. Payment Information

Payments are processed through trusted third-party providers such as Stripe, PayPal, or other payment gateways. ValleyFresh does not store your full payment card information.

Our third-party processors handle financial data in compliance with PCI-DSS (Payment Card Industry Data Security Standards).

3. How We Use Your Information

We use your information only for legitimate purposes related to operating our marketplace, including:

  • Creating and managing your account;
  • Facilitating transactions between Buyers and Sellers;
  • Providing customer support and responding to inquiries;
  • Sending order confirmations, notifications, and updates;
  • Improving our platform, services, and user experience;
  • Complying with legal obligations and resolving disputes;
  • Preventing fraud, misuse, or illegal activity.

4. Sharing and Disclosure of Information

ValleyFresh does not sell or rent personal information to third parties.

We may share your information in the following limited cases:

  1. Between Buyers and Sellers:
    When you make a purchase, certain personal information (such as your name, contact information, and pickup details) is shared with the Seller to facilitate the transaction.
  2. Service Providers:
    We may share data with third-party companies that provide services to us (e.g., hosting, payment processing, analytics, customer support). These providers are contractually bound to protect your data and use it only for the purposes we specify.
  3. Legal Requirements:
    We may disclose personal information if required by law or to comply with legal proceedings, investigations, or government requests.
  4. Business Transfers:
    If ValleyFresh is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to confidentiality protections.

5. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes outlined in this Policy or as required by law.
After that period, data is securely deleted or anonymized.

6. Security of Your Information

We implement appropriate technical and organizational measures to protect your information from unauthorized access, loss, misuse, or disclosure, including:

  • Encryption of sensitive data;
  • Secure server hosting;
  • Access controls for staff and contractors;
  • Regular monitoring for potential vulnerabilities.

However, no online system is completely secure, and we cannot guarantee absolute protection against breaches or cyberattacks.

7. Your Rights

Under Canadian privacy laws, you have the right to:

  • Access your personal information held by us;
  • Correct or update inaccurate or incomplete information;
  • Withdraw consent (subject to legal or contractual restrictions);
  • Request deletion of your information where applicable;
  • File a complaint with the Office of the Privacy Commissioner of Canada (OPC) if you believe your rights have been violated.

To exercise these rights, contact us at [email protected].

8. Third-Party Links

Our platform may contain links to third-party websites or services.
ValleyFresh is not responsible for the privacy practices or content of external websites. We encourage users to review the privacy policies of any site they visit.

9. Children’s Privacy

ValleyFresh is not intended for use by children under the age of 18.
We do not knowingly collect personal information from minors. If we learn that we have inadvertently collected such data, we will delete it promptly.

10. International Data Transfers

ValleyFresh primarily stores and processes data in Canada.
However, some third-party service providers may operate outside of Canada. By using our Service, you consent to the transfer and processing of your data in these jurisdictions, subject to comparable privacy protections.

11. Changes to This Privacy Policy

We may update this Policy periodically to reflect legal, operational, or technological changes.
The updated version will always include a “Last Updated” date.
Continued use of the Service after updates constitutes acceptance of the revised Policy.

12. Contact Us

If you have any questions, requests, or concerns regarding this Privacy Policy or your personal information, please contact:

ValleyFresh Privacy Officer
Email: [email protected]